This website, mobile application or social media platform page (“Site”) is operated by Apparel Group India Private Limited and Ltd (collectively “we”, “us” or “our”). This Privacy, Data Protection and Cookies Policy (“Policy”) explains how we use the information we collect from you when you use the Site. This Policy also applies to information we receive from you through any social media platforms that we control.

Apparel Group India Private Limited is responsible for your privacy when you use the Site.

We aim to be transparent about the information we collect about you, how it is used and whom it is shared with. We collect your information:

1. to improve your user experience;
2. under a secure environment but you can decide what and how you want to hear from us;
3. only when necessary.

Protecting the privacy and security of our customers and Site visitors is of utmost importance to us. We appreciate and understand how important privacy is to you.

We respect the privacy of children. We will never knowingly request or use personal information from minors. If we become aware that we have collected personal information from a user of the Site who is under the age of 18, we will remove that minor's personal information from our files. Through the access and use of the Site, you have represented and warranted that you are 18 years of age or over. If you are under 18, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

To the extent permissible under the applicable law(s), we may collect information about you when you:

• Complete a service application form. We may collect information such as your name, address, e-mail address, telephone number and the territory you are located.
• Register to use our Site. We may collect information such as your name, address, e-mail address, telephone number, and the territory you are located.
• Place an order using our Site. We may collect information such as your name, address, e-mail address, telephone number, payment details and the territory you are located.
• Contacting Customer Service, either via E-mail, telephone or live chat. We may collect information such as your name, address, e-mail address, telephone number.
• Sign up for newsletters and other marketing content. We may collect information such as your name, address, e-mail address and telephone number and the territory you are located.
• Take part in surveys, enter into any competitions, prize draws. We may collect information such as your name, address, e-mail address, telephone number and the territory you are located.
• Interacting with us using social media. We may collect information such as your e-mail address, your social media handle, and the territory you are located.
• Our close circuit television recordings in our physical stores or premises. We may collect information such as recordings of your image.
• Contacting us offline. We may collect information such as your name, your telephone number and the territory you are located.
• From our partners. We may collect information such as your name, your e-mail address, your telephone number and the territory you are located.

Providing your personal information to us is not mandatory. However, if you choose not to share this information with us you may not be able to make purchases from our Site and you are unlikely to receive optimal overall customer experience.

We may use your information for the following reasons:-

• To operate the Site, such as to:-
  • Process payments and refunds;
  • Deliver your purchases;
  • Handling returns;
  • Provide customer service support to you, whether online or offline;
  • Run surveys, competitions or promotions;
  • To communicate with you, whether online or offline, and on any platform.
• To manage our business needs, such as testing our IT systems, research, data analysis, improving our Site, and developing new products and services.
• To prevent fraud and other malicious acts.
• To provide marketing to you about products, competitions, giveaways and surveys.
• To provide customised and personalised services to you, such as analysing and predicting your interests so as to customise your online experience including showing you things that interest you.
• To respond to your requests, such to contact you when you have submitted questions/inquiries to our Customer Service team.
• To create new and exciting features and products for our customers.
• To comply with regulatory requirements or obligations.
• To conduct investigations or take action in relation to any violation of our terms and conditions for Services.
• To conduct necessary due diligence, such as credit checks.
• To enforce our legal rights.
• Any other actions reasonably related to the above specified purposes.

We also anonymise and aggregate personal information to ensure that you cannot be identified, and use it for data analysis and other legitimate purposes.

We will keep your information for as long as you have your account, or as long as it is necessary to provide our services to you, or (in the case of any contact you may have with our Customer Service team) for as long as it is necessary to provide support-related reporting and trend analysis only.

We may also hold onto some of your information even after you have closed your account or when it is no longer needed to provide the services to you. This is for reasonably necessary purposes, or when we are required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.

If you give us permission, we will send you marketing messages by email and/or SMS to keep you updated on what we’re up to and to help you view and find our products.

You can stop receiving marketing messages from us at any time by doing the following:-

• Through your account settings
• By clicking on the ‘unsubscribe’ link in any email
• By contacting our Customer Service team

Once you do this, we will ensure that you do not receive further marketing messages. Please note that it may take a few days for all of our systems to be updated, so you may still receive messages from us while we process your request. This process will not stop us from providing service communications, such as order updates.

We engage in online advertising to update you on what we are up to and to help you view and find our products.

We will tailor banners and ads of interest to you, depending on how you use the Site (for example, your search history and the content you have previously read).

We do not sell any of your personal information to any third party.

However, as a key part of providing our services to you, we do share your data with the following categories of companies:

• Companies in our respective group of companies, as different units of the groups are responsible for different activities;
• Companies involved in getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies;
• Professional service providers, such as marketing agencies, advertising partners website hosts and 3rd party platform providers, who help us run our business;
• Law enforcement and fraud prevention agencies or anybody required by law; and
• Companies approved by you, such as social media sites (if you choose to link your account to us).

We may also use data processors and other related companies during the course of our business. We protect your personal information through the use of data protection agreements with our data processors and related companies. These data protection agreements are in compliance with the GDPR.

We may provide third parties with aggregated but anonymised information and analytics (that does not identify you) about our customers.

In the event that Apparel Group India Private Limited, and/or their assets are sold, acquired or merged with a third party, resulting in your personal information being transferred to such third party, your personal information will at all times continue to be subject to a privacy policy that complies with the requirements of the GDPR.

We use cookies in our Site. Cookies are small files in your device used to collect and store data. Cookies allow us to identify your device, secure your access to our website and help us detect if someone tries to access your account from a different device. In other words, cookies help us gather information that we use to provide the best possible service to you. Cookies also help us provide relevant ads to you.

We use the following cookies in our Site:-

• Strictly necessary cookies. These cookies are always active and necessary for the Site to function. You can adjust your browser settings to block or notify you about these cookies, however this will affect how the Site functions when you use it.
• Site functionality cookies. Allows you to navigate our Site. Also used to remember your preferences and provide enhanced features, such as “Add to Bag” and “Add to Wish list”.
• Customer preference cookies. Used to remember your shopping or browsing preferences (e.g. your language or location), so we can create a pleasant and customised shopping experience for you.
• Site analytics cookies. Used to monitor, measure and analyse our website performance in order to improve its functionality and your shopping experience.
• Targeting cookies. To provide you with tailor-made ads.

To allow us to place these cookies on your device and access them when you visit the Site, we require you to give your consent by clicking the “Accept all cookies” button. If you wish to opt out of site analytics and targeting cookies, please click the “Opt out of other cookies” button. If you continue using our Site without selecting an option, we will regard it as consent for us to place cookies on your device. If you do not want to receive cookies, you can also change your browser settings on your computer or any other devices you are using to access our services. Please note that by deleting or disabling future cookies, your user experience might be affected as disabling cookies limits our Site from performing certain functions. You can change what cookies we place on your device(s) at any time.

You can click here if you wish to find out more about cookies.

We have implemented security safeguards designed to protect your personal information, such as HTTPS. While we are dedicated to securing our systems and the Site, we cannot warrant the security of any information that you send us. There is no guarantee that data may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

You are responsible for securing and maintaining the privacy of your password(s) and Account/profile registration information and verifying that the information we maintain about you is accurate and current. We are not responsible for protecting any information that we share with a third-party based on an account connection that you have authorised.

We have appointed a Data Protection Officer to oversee our compliance with the GDPR. We may also delegate other employees with our respective groups to act on behalf of the DPO or to take responsibility for the day-to-day collection, processing and use of your information.

You can contact us at: [Insert Contact Info]

We respect your rights under the GDPR. Your rights include the following:-

• The right to be informed about how your personal information is being used;
• The right to access the personal information we hold about you;
• The right to request the correction of inaccurate personal information we hold about you (although you can do most of this through My Account);
• The right to request deletion of your data, or to stop processing it or collecting it, in certain circumstances;
• The right to stop direct marketing messages (which you can do through My Account) and to withdraw consent for other consent-based processing at any time;
• The right to request that we transfer or port elements of your data either to you or another service provider;
• The right to complain to your data protection regulator;

If you want to exercise your rights, make a complaint, or just have questions, please click here to contact our Customer Service team.

We may amend this Policy from time to time to reflect how we are processing your data.

If we make significant changes, we will make them clear on our website or other our services, or by some other means of contact such as e-mail, so that you are able to review the changes before you continue to use our Site. If you object to any changes, you may close your account.

You acknowledge that your continued use of our services, after we publish or send a notice about our changes to this Policy, means that the collection, use and sharing of your personal information is subject to the updated Policy.